"A must-attend ‘Social Media Morning’ for experts and beginners"

Hear from industry thought-leaders and visit an exhibition of the regions’ social media providers during a unique event at Liverpool Science Park.

Renowned digital media communications consultant and strategist Kathryn Corrick, of Emarketeers, will be lifting the lid on the latest digital media storytelling techniques and creative disciplines used by the big brands, writers, film makers and television producers.

Kathryn has over 10 years’ experience in digital and social media, and has made important contributions to a wealth of organisations including McCann Erickson, Digital Britain, New Statesman magazine and the Technology Strategy Board. She is also a visiting lecturer in online journalism and a trainer in digital media. Delegates can also register for 1-2-1 sessions with Kathryn.

The free breakfast event, which is part of Liverpool Science Park’s regular Knowledge Economy Business Breakfast (KEBB) series, will continue into the morning with an exhibition of creative agencies and presentations from two further guest speakers.

Joanne Allday, of Lancaster-based Showing Off Academy, a school created to show business owners how to boost profits and improve work-life balance, will advise audiences how to measure the success of a social media campaign.

While Russell Gannon, of Liverpool-based online marketing and web design company Together Online, will be sharing his top tips on how to deliver innovative social media campaigns.

Who should attend:

• SMEs with a social media strategy that want to exploit innovative ideas
• SMEs who/that are looking to develop a social media strategy
• SMEs who/that want to consolidate their social media efforts
• SMEs wanting to measure the success of a social media campaign

Why?

• Be able to develop and implement an innovative social media strategy
• Gain creative ideas about social media
• Obtain important contacts
• Network with relevant local SMEs
• Understand how to measure the success of social media

Agenda

(Section 1)

08:30  Registration and breakfast

09:00  Talk from Kathryn Corrick, E-marketeers

09:20  Q and A

09:30  Networking

09:50  One-to-Ones (To register for a 1-2-1 with Kathryn Corrick please e-mail Vicky.Brown@liverpoolsciencepark.co.uk or call 0151 705 3400).

10:00  Continued networking, refreshments, registration for Section 2.

(Section 2)

10:40  Speaker Joanne Allday, Showing Off Academy – "Measuring the success of your social media"

A quick overview of social media as part of a wider marketing strategy, routes to growth and how to measure the success of your social media.

10:50 Speaker Russell Gannon, Together Online – "Innovative social media"

Innovation in social media, creative approaches and the benefits involved.

11:00 Buffet, networking, exhibitions (Creative agencies interested in exhibiting at the Social Media morning should contact Carolyn Hayes at c.hayes2@lancaster.ac.uk or on 01524 510465)

Further Information

To register for a 1-2-1 with Kathryn Corrick please e-mail Vicky.Brown@liverpoolsciencepark.co.uk or call 0151 705 3400.

Creative agencies interested in exhibiting at the Social Media morning should contact Carolyn Hayes at c.hayes2@lancaster.ac.uk or on 01524 510465

Organisers and Sponsors

The Social Media Morning has been organised by Liverpool Science Park and Lancaster University's ICT Centre of Excellence, InfoLab21 with support from Vision and Media.

This event is part of a series of sector specific knowledge economy business breakfasts run by Liverpool Science Park. Look out for the next KEBB in March.

InfoLab21's ISIS Project

Many thanks to our sponsors: The University of Liverpool, Astbury Wren, Kirwans and Liverpool Vision